If your company doesn’t have a blog, then in this day of age, you don’t exist. Blogs have become a powerful tool to engage your customers, respond proactively, and most importantly create customer evangelists. Moreover, blogs help you develop thought leadership and drive visitors to your website, who will turn into paying customers.
If your company is just starting out, it may be advisable to develop a blog before you even have a full corporate website. The reality is, most web users have grown tired of online corporate brochures. They seek authenticity and relevancy, which can most easily be achieved through a blog.