Jeremy Kossen

Jeremy Kossen is a marketing strategist specializing in PR 2.0, social media, search (SEO and SEM) and interactive advertising. His experience spans several industries including technology, e-learning, real estate, film and television. He’s worked with entertainment conglogmerates including Sony Pictures, Columbia TriStar and Fox Searchlight, interactive agencies such as Grey Interactive (now G2 Interactive), Organic and Neo@Ogilvy, and technology companies including Microsoft and Novell.

Jeremy believes that the key to wildly successful marketing is a tightly integrated strategy encompassing digital PR and marketing, ROI-driven social media and Google-favored white-hat SEO and SEM techniques. He believes companies must abandon yesterday’s marketing communications strategies, such as developing websites as company-centric “online product brochures” and producing limited appeal press releases in favor of a customer-centric strategy.

A well-envisioned strategy includes developing deep, rich content sites that customers find speak to them and producing digital PR that reaches their customers directly and enhances their positioning as “thought leaders” in their industry. Companies can achieve the greatest results by combining Web 2.0 persuasion techniques with a comprehensive analysis and appeal of customer behavior.

Jeremy’s experience includes senior level marketing and business development positions with several successful start-ups, as well as agency experience as an executive creative director and principal. He started his career working in development for Sasha Harari, producer of “The Doors” and Jean-Claude Van Damme’s $100M grossing film, “Street Fighter”.

Jeremy was an early pioneer in the e-learning industry as a founding team member and the Director of Marketing Communications for Logilent (now ToolWire) where he oversaw marketing communications and relationships with Microsoft and Novell. He served on the marketing & communications commmittee for the ITTA/CompTIA, spoke at industry events and wrote ongoing columns for Certification Magazine and IT Contractor.

Jeremy has a rich experience in social media, beginning in 2002 as the Director of Business Development for FFN (www.ffn.com), a leading social networking and multimedia entertainment company where he oversaw business development and affiliate marketing programs for sites such as FriendFinder, Amigos.com, and JewishFriendFinder. He later founded the #1 Jewish video-sharing site, JewTube.

In the mobile publishing market, Jeremy was the VP of Alliances for Roundpoint Inc. where he oversaw marketing and business development.

Jeremy is a fan of the books, “New Rules of PR and Marketing”, by David Meerman Scott, “Made to Stick”, by Dan and Chip Heath, “Tipping Point”, by Malcolm Gladwell, and “Waiting for Your Cat to Bark”, by Jeff and Bryan Eisenberg.

He is also freelance writer living in Santa Barbara with wife, Erin, children Chloe and Griffin, and pugs Winston and Phoebe.

He can be reached at jeremy.kossen [at] gmail.com.